RidgeHub Audience Signals
Audience charts for newsrooms that still argue over gut feel.
We design engagement dashboards, content performance packs, and retention briefs so editors in Vietnam can see which formats hold readers — and which ones quietly leak them.
Flagship engagement
Audience Engagement Signal Audit
A three-to-five-week review that turns raw traffic history into annotated retention curves and a written signal brief your editorial meeting can finish.
We sit with audience desks and section leads, clean the measurement window, and deliver charts that speak in story formats — not vendor jargon. Suitable for consumer weeklies, news titles, and specialist verticals based in Ho Chi Minh City or publishing nationally.
Related engagements
Also available for media teams
Content Performance Charting
Monthly packs of content performance charts for editors who need comparable views of story clusters, formats, and publication windows.
Retention Cohort Workshops
Facilitated half-day sessions that walk editorial teams through cohort retention charts and decide which formats to protect or retire.
Custom Engagement Dashboard Commission
Commissioned chart boards for board packs, audience desks, or partner reports — designed for print and large-screen review, not as a hosted product.
How briefs land
Signal briefs written for people who commission stories
Every engagement ends with a brief that names formats, retention zones, and production choices. Browse sample brief shapes on our Signal Briefs page before you book.
From newsrooms
What editors say after the readout
“The audit forced us to stop comparing features to breaking news. Their retention curves for our Sunday longreads showed a healthy mid-article plateau we had been undervaluing. I still wish the first draft had used our section names instead of temporary labels, but the readout corrected that quickly.”Lan Phạm, Audience editor, consumer weekly — Audience Engagement Signal Audit
“We open the monthly chart pack in Monday planning. Format comparisons for video explainers versus text briefs changed how we staff Thursday evenings.”Minh Trần, Digital lead, regional news title — Content Performance Charting