Flagship engagement
Audience Engagement Signal Audit
A structured review of how readers move through your titles, sections, and formats, delivered as annotated charts and a plain-language editorial brief.
From 48,000,000 VND per title audit · Three to five weeks · Ho Chi Minh City newsrooms and remote for regional titles
Who it is for
Editors-in-chief, audience desks, and digital leads at Vietnamese and regional media titles
Result
A clear picture of which stories hold attention, where readers leave, and which formats deserve more production time
Delivered by
Senior audience analyst paired with a visualization designer from RidgeHub Audience Signals
Format & place
On-site and remote collaboration. Ho Chi Minh City newsrooms and remote for regional titles.
Preparation
Provide sample exports or read-only analytics access, a recent editorial calendar, and two stakeholders who can speak to reader goals
Constraints
Works best when at least eight weeks of comparable traffic history is available for the selected titles
Included
- Intake workshop with editorial and analytics stakeholders
- Cleaned engagement and retention charts for agreed sections and formats
- Annotated retention curves with editorial annotations
- Written signal brief with prioritized recommendations
- One follow-up readout session with the core team
Not included
- Ongoing dashboard hosting or software licenses
- Ad-sales forecasting packages
- Full CMS or tracking-pixel implementation
Process
- Scope call to agree titles, sections, and measurement windows
- Data access and quality check against your existing logs or exports
- Chart drafting and internal peer review
- Editorial readout and written brief handoff