Measure with editors present
Intake always includes the people who commission stories. Charts without their vocabulary do not survive the Monday meeting.
About
Charts drawn for newsrooms, not vendor demos
RidgeHub Audience Signals Co., Ltd. is the registered business behind our engagement audits, charting retainers, and workshop practice in Vietnam.
Registered name & origin
RidgeHub Audience Signals Co., Ltd. was established in 2016 in Ho Chi Minh City. The founders — an audience analyst from a national news title and a print-trained information designer — started by redrawing performance packs that editors refused to open. The early clients were consumer weeklies in Tan Binh and District 3 that needed retention language shared across desks.
By 2019 the practice expanded into commissioned engagement dashboards for board packs. Today the studio works with Vietnamese publishers and regional titles that want human-delivered analysis rather than another login to manage.
Mission
Give editors and publishers concrete visual evidence about audience engagement, content performance, and retention so staffing and commissioning decisions can be argued in the open.
Working approach
Prefer paper-ready boards
Our dashboards are designed to print and photograph cleanly. Stakeholder reviews move faster when everyone sees the same inked surface.
Leave the files with you
You receive design files and update notes. Hosting accounts and software subscriptions stay outside the engagement unless you ask for a separate commission.
Studio & community
We work from 17 Dong Da St., Ward 2, Tan Binh District, Ho Chi Minh City, and travel to newsrooms across the city. Regional titles join remotely for intake and readouts.
Values stay practical: name uncertainty on the chart, refuse vanity metrics that flattering a homepage, and write recommendations a commissioning editor can act on within one production cycle.