What belongs in a weekly content performance pack

Weekly packs fail when they try to show every available metric. Editors skim, nod, and return to the calendar. A useful pack for media audience work is short enough to discuss in fifteen minutes and concrete enough to change what gets commissioned that week.

Include four views at most: story clusters by section, format comparison for the prior seven days, publication-window heat for the desk’s peak hours, and one retention companion for a flagship format. Leave ad impressions and bounce-rate trivia out unless the meeting’s purpose is commercial.

Label every chart with the measurement window and the exclusion rules. If sponsored pieces or live events are removed, say so on the page. Editors distrust packs that silently filter outliers.

End the pack with three recommended actions written in editorial language: commission more of a format, shift a publish time, or retire a recurring series that no longer holds readers. Charts without next steps become wallpaper.